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OTT ADVERTISING GUIDE BUILD YOUR CAMPAIGN

Reaching Sports Fans with our OTT Advertising Guide

Americans love sports. In 2023, nearly 154 million individuals tuned into live sports content and that number is projected to rise to over 160 million by 2024. Eager fans made streaming their main source of TV consumption in 2023. In order to watch their favorite games and see their favorite teams people are expanding beyond traditional cable TV subscriptions. With fans opting in more and more to streaming services, marketers are taking advantage of this shift in viewing habits and leaning in to capture sports lovers’ attention by leveraging OTT advertising.

What is OTT?

OTT literally means ‘over-the-top’, which describes a method of delivering sports, news and entertainment content over the internet directly to either a TV or a mobile device. By bypassing traditional cable distribution, OTT content doesn’t have to adhere to a specific “program schedule” or fit within limited airtime and is available for consumer streaming on-demand. Bond St. Media partners with popular sports streaming platforms such as MLB.tv, NBA League Pass, and the NHL on ESPN+.

Connected TV

OTT is the delivery platform that allows viewers to watch TV content online, while CTV is the device used to watch the content. In other words, OTT content can be delivered through Connected TVs, desktops and mobile devices.

15 Million Subscribers by 2024

OTT is the delivery platform that allows viewers to watch TV content online, while CTV is the device used to watch the content. In other words, OTT content can be delivered through Connected TVs, desktops and mobile devices.

Benefits of OTT Sports Advertising

It’s clear from the rapidly growing subscriptions that sports advertising is a great way to reach sports fans. In order to ensure your business grows in tandem in this burgeoning new space it makes sense that as fans switch from traditional TV that you switch with them.

Best Practices – OTT Sports Advertising

Niche Audience

OTT provides better opportunities to reach niche audiences. Now advertisers can focus on consumer likes, dislikes, and preferences with greater precision. By creating highly personalized well performing ads that cater to specific groups, brands can build stronger relationships and leave truly meaningful impressions that resonate.

Format for Multiple Devices

OTT ads show up where the people are. They can appear anywhere, across any type of device that’s streaming sports content including mobile phones, tablets, desktop computers, and also smart TVs. Creating a responsive “call to action” is important. Let your “call of action”  be front and center so that it is immediately apparent to users on all screen sizes.

OTT Sports Advertising Takeaways

Traditional broadcast TV buys are typically more expensive than OTT ad buys in terms of monthly budget minimums. OTT advertising is more cost effective as it can fast track brand loyalty and bolster connection.

Traditional TV Ad Buy

  • More Expensive
  • Limited Targeting
  • Minimal Data Access
  • Consumers Tuning Out of Traditional Cable TV
  • Scheduled Programming on TV

Streaming Ad Buy

  • More Cost Effective
  • Highly Targeted by Age, Gender, Culture, Preferences, Habits etc.
  • Ongoing Collection of Meaningful Consumers Tuning into Streaming Services
  • on-Demand Programming on any Device

Bond St. Media is a leading sports solutions company, customizing programs to meet the needs of our partners by attracting fans from diverse cultures around live sports, wherever they are, and on whatever device they choose.

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All Rights Reserved © (2023) Bond Street Media, LLC.

We are committed to your success, dedicated to staying ahead of the curve, and actively utilizing the latest trends and technologies to deliver innovative and effective campaigns. Your trust — is our value. We deliver solutions that make an impact to the bottom line and in society. We don’t simply satisfy expectations, we exceed them.

We firmly believe that true beauty lies in the rich tapestry of cultures, and we aim to highlight our commonalities as we embrace our differences. At Bond Street Media we strive to deliver impactful campaigns and messaging, while helping create a world where inclusivity and respect are the cornerstones of our shared journey.